The Greater Amboseli ecosystem is home to the Maasai people – one of the foremost indigenous ethnic groups in Africa. Winning the hearts and minds of the local community and providing a mutual benefit through conservation is the only way to protect wildlife and wild lands far into the future.

To that end, Big Life provides a number of services in support of the community, aligned with Big Life’s ethos: if conservation supports the people, then people will support conservation.  These services include education and healthcare initiatives, and also lesser known activities, such as using ranger vehicles as ambulances, responding to crime within the community, conducting search and rescue operations, and more.